Author: amishi

Connectivity & Ecosystems

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With the theme of connectivity, Reach explored different perceptions of the camera and tablet, as well as PC, Games Console, MP3 player, and of course smartphone. Together these form what …

Context & Mobility

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The following projects are global studies focussing on people’s contextual usage of mobile devices, with a perspective to identify needs and preferences that could be satisfied by future designs and …

Service innovation

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The Reach Network works with clients to develop a better understanding of opportunities for new concepts and value propositions, based on the technology platforms in their portfolio, and to develop …

Sustainable living

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Practices and motivations relating to energy use have become more and more important in people’s lives for many reasons, ranging from finances to the environment. At the same time, we …

Communication

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Language and culture affect the way people communicate with each other, and the devices they use can enable (or hinder) these interactions. The following projects studied languages from both a …