Ayush Chauhan (Co-founder) – Delhi & Bangalore (IN)
Author: luke
Defining the global by uncovering the local
September 7, 2011 – 17:32
How can holistic global insights be developed from connected local studies? This was the question addressed by STBY (UK & NL) at GOOD’11, via a series of recent case studies …
Design and Research: a love story
September 7, 2011 – 17:25
GOOD’11 was all about what can happen when design and research come together – but what about when this means people, and not just disciplines? Lekshmy Parameswaran and László Herczegh are …
Breaking Down Organisational Silos
September 5, 2011 – 16:21
Design research is centered upon the creation of resonant, engaging insights, but even the most successful projects have to tackle an all-too-familiar problem: how to implement the opportunities they’ve inspired …
Community involvement in sustainable energy use
September 5, 2011 – 13:25
How do you design the future models for energy consumption? Smart grid is a huge topic, the upcoming of micro-producers a tendency. The energy providers want to enforce sustainable energy …
The power of one vs the power of many: Energy Awareness models across the globe
September 4, 2011 – 17:19
GOOD’11 provided several real-world accounts of what it actually means for research projects to take on a ‘global’ focus. One area in which such projects have flourished in recent years …
Designing for Good: Thinking big by starting local
September 2, 2011 – 09:22
What role can Design Research play when tackling social issues? Increasingly well-established when it comes to product and service innovation, the principles upon which the approach is based are equally …
How can local insights affect strategic shifts in global organisations?
August 7, 2011 – 17:36
How can insights affect meaningful change? Even the most resonant of local insights can quickly disappear within the bureaucracy of a global organisation – even one that’s open to new …
Moving beyond the technical to embrace the emotional
August 7, 2011 – 17:34
IDSL (Fr) came to GOOD’11 to talk about collaboration. Their argument is that there is one vital ingredient without which designers can never truly reach the people their designing for …
Global Language & Culture Study With Nokia
August 2, 2011 – 12:07
Do different people in different companies have the same conversations? That’s what Reach recently tried to determine in a major project conducted for Nokia. Three network partners, Apogee, Fuelfor and …
Cross-Cultural Research for Cisco
August 11, 2010 – 16:19
Reach recently completed a project for Cisco, in which several Reach partners compiled a report detailing the benefits of cross-cultural research. Cisco wanted to know exactly what they stood to …
