Reach recently completed a project for Cisco, in which several Reach partners compiled a report detailing the benefits of cross-cultural research. Cisco wanted to know exactly what they stood to gain from developing their own cross-cultural research program, and asked …
Charging Up around the globe
All Reach partners participate in a global study on how people use electricity and think about energy use, with a focus on charging devices. This study takes place in 8 countries: USA, Brazil, The Netherlands, Spain, Denmark, Hungary, India, China …
Mobile internet concepts for T-Mobile
Most people have fully integrated their mobiles in their everyday life nowadays and would have a hard time imagining how to organize their social circles without it. Yet, it is not the mobile that sets the norm for how social …
Healthy Region Cuneo
The Italian region of Cuneo is transforming its health system and wanted to identify propositions for sustainable innovation based on local needs and harnessing local resources.
Fuelfor created an active collaboration between Ezio Manzini and the Politecnico di Milano, Bruce Mau …
Belkin Podcast Studio
Belkin was preparing to develop the second version of its mobile audio recording product, Tune Studio. Portigal Consulting interviewed recording engineers, teachers, students, podcasters and musicians in their studios, classrooms and homes.
Our work identified the critical tension between the semantics …
Feminine Inspiration for Nokia Design
Nokia wanted to gain insights into what women want from mobile phones and find design directions for phones with a female perspective. With the Nokia Insight & Innovation Tokyo team we devised ‘collaborative innovation’ processes that started with internal “share …
Open innovation for Reed Elsevier
Reed Elsevier, one of the largest academic publishers on the planet, engaged STBY for an open innovation project, to explore new opportunities for their business based on current customer practices. Working across multiple countries (UK and Netherlands), we focused on …