What Reach does can be described as ‘design-led customer research’, which we abbreviate to design research. To achieve this we combine two approaches:
Understanding people’s practices to drive innovation
Understanding the people and situations you design for is crucial for successful innovation. These insights only come from spending time with your customers, and developing empathic conversations with them. When presented in an inspiring, visual way such insights are a strong driver of innovation.
Bringing design skills into customer research
Design skills such as generating, modeling and prototyping new ideas are crucial for successful innovation. If these skills are already used in immersive field work and insight creation, the resulting innovative ideas are rooted strongly in the markets your company innovates for.
