The Reach network has partnered on projects for a diverse range of clients,
from large multinationals to SMEs.
Language and culture affect the way people communicate with each other, and the devices they use can enable (or hinder) these interactions. The following projects studied languages from both a cultural and a functional point of view, exploring how language is used in different contexts and social groups, as well as the impact of digital writing, interfaces and mobility on …
STBY â€“ Geke van Dijk and Bas Raijmakers (principals) â€“ London (UK) / Amsterdam (NL)
STBY (Standby) is specialized in consumer research during the early stages of innovative service design projects, when designers, engineers and marketeers need to discover what matters to the people they are developing new products and services for.
STBY offers a wide range of research activities that contribute …