Healthy Region Cuneo

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The Italian region of Cuneo is transforming its health system and wanted to identify propositions for sustainable innovation based on local needs and harnessing local resources.

Fuelfor created an active collaboration between Ezio Manzini and the Politecnico di Milano, Bruce Mau Design Chicago and local healthcare stakeholders to address issues around Obesity, Rehabilitation and Access to Care.

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Applying an innovation framework that connected health care experiences at the individual, community, facility and urban level, fuelfor led a team of 30 international designers through a 6-day innovation workshop; using collaborative research to understand the health issues of local people from city to home, design thinking to identify innovation hot spots, and design skills to communicate compelling future propositions.

Our work provided the client with a new way to explore issues from a human level and apply local resources sustainably. The resulting eight sustainable health care propositions collectively offered systemic change, and revealed an unforeseen opportunity for the client to transform their local health care brand.

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