Summ( )n ‚Äď¬†Slava Kozlov and Katerina Khomenchuk (principals)
Summ( ¬†)n is a research consultancy that helps clients to innovate,¬†develop new products and services, and new organizational skills and¬†practices. We conduct in-depth, collaborative studies of people‚Äôs¬†behaviour and activities, of their use (and abuse) of products, of¬†their motivations and dreams (but also concerns and fears). We use a¬†wide range of qualitative research tools, both online and offline,¬†with the aim to involve people as partners in our studies (co-research). ¬†We¬†also help our clients to imagine and explore possible futures, by¬†experiencing and ‚Äėplaying‚Äô with these futures, by probing them in¬†realistic yet risk-free environments. We employ ‘serious games’ and¬†methods of gamification to better prepare our clients and partners for¬†the new emerging realities and ultimately facilitate their¬†transformation towards turbulent tomorrows.
Among our clients are both large international corporations (Nokia and¬†Philips) as well as SMEs like Itella or InterDirect, as well as¬†educational institutions and cultural organizations; a significant part¬†of our projects are conducted in Russia. Summ()n is a people research¬†partner of the European Council of the Internet of Things, a renowned¬†think-tank that paves the way of this emerging socio-technological¬†phenomena.
Prior to establishing Summ()n, Slava Kozlov spent ten years with¬†Philips Design in Eindhoven, with its Department of Strategic¬†Innovation, and was involved in numerous research and design projects¬†for various Philips divisions as well as external companies and¬†organizations. ¬†He has two degrees, in Clinical Psychology and¬†Sociology (specialization Social Studies of Societies in Transition).¬†He was an intern of the Open Media Research Institution in Prague and¬†has a life-long interest in abstract photography.
Katerina Khomenchuk is a Social Psychologist by training (degree from¬†the Moscow State University), and lately studied Human-Computer¬†Interaction in Tilburg University. She was a research coordinator for¬†multiple social studies conducted in Russia and Central Asia,¬†including by Burson-Marsteller, US AID and UNDP, and numerous¬†international corporations and organizations. Her personal research¬†interests related to cross-cultural and gender differences in the use¬†of technologies and mediated communication.
Between them, Katerina and Slava have 27 years of hands-up research¬†experience, of them a third in Russia and Kazakhstan, the country of¬†origin of the Summ()n’s principals.