Fit Associates


Based in Pittsburgh, and founded in 2005, Fit combines a deep capability in ethnographic research, comfort with systems problems, a history in product and interaction design, and a determination to do what it takes to establish the conditions for positive change.

Fit has established long-term relationships with corporate and institutional clients aiming to make a viable, sustainable difference for people and society. Fit’s client history includes many long-term relationships that span multiple projects and far-reaching goals, with a client list that includes Philips Home Healthcare Solutions, Nissan, Whirlpool, KitchenAid, Comcast, SAP, Microsoft, Seagate, as well as a number of startup firms.

With strong skills as designer, researcher and educator, Marc has found a way to combine his passions for ethnographic methods, language, systems thinking, and people in Fit Associates. Prior to founding Fit Associates, Marc served as Chief Experience Officer of the pace-setting user experience consultancy HannaHodge, where he was responsible for the firm’s user-centered process, team culture, and research initiatives. He was a Director of User Experience at Cambridge Technology Partners. Prior to that he was a consultant with seeSpace, VP of Design for Digital Knowledge Assets, and a Senior Architect in the Advanced Technologies Group at Andersen Consulting (now Accenture). Marc has an undergraduate degree in Anthropology and Linguistics, and completed requirements for a Master’s in Computational Linguistics at New York University.

Marc frequently speaks and conducts hands-on workshops in industry and academic settings around the world. He currently serves on the advisory Rosenfeld Media, and the IxDA Interaction Awards. And he is a founding faculty member of the groundbreaking Masters in Design for Social Innovation program at the School of Visual Arts in New York.

Hannah’s work blends business, design, community and the arts. This blend developed through eight years experience in community leadership in South Africa, ten years of design leadership (including partnership in a firm), and consulting experience in the U.S., Europe and Africa. Hannah has taught internationally, at the School of the Art Institute in Chicago, the University of Pretoria, and Cedim in Mexico. She holds degrees in Fine Arts and Interior Design, and a Master of Design Methods from the Institute of Design at IIT.

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