Reach

Date: October 25, 2013 09.00-13.00

Place: Design Academy Eindhoven, Emmasingel 14, Eindhoven, The Netherlands

9.00 Welcome: New rules of the game

Design research is rapidly becoming participatory and collaborative: everything is co-X today and the notions of co-exploration, co-ideation and co-design are explored and applied around the globe and in various domains of business. What are the latest tools available that could help organisations to involve people in the development of better services? How to initiate and facilitate empathic conversations between design researchers, the people they recruit as participants, and the organisations? How to translate these deeper insights into people’s behaviour into the new meaningful propositions? How do organisations evolve to deliver those new values to people?

GOOD Morning will highlight a range of international case studies, that will be interspersed with active discussions in the audience, facilitated by design researchers from the Reach Network.

9.15 How can organisations better involve people to improve their services?

Design research for innovation in bus travel across Europe – Virginia Cruz (IDSL, France)

Interventional research; Stimulate a learning organisation – Martin Beyerle & Jan Schröder (Minds and Makers, Germany)

10.00 When, and how well, are participants able and willing to contribute?

Co-developing a toolkit for Social Impact – Geke van Dijk (STBY, UK/NL) and Ayush Chauhan (Quicksand, India)

10.45 Coffee break

11.15 How to inspire new empathic collaborations in design research?

Transforming the experience of death and dying- Lekshmy Parameswaran & Cristina Guembe (fuelfor, Spain) – Read the brand new e-book about this project!

Achieving empathy in a digital world- Slava Kozlov (Summ()n, Russia/The Netherlands)

12.00 – What other values can be created for organisations by involving participants in design research?

Transitioning to a new practice framework and holistic thinking – Daniel Szuc & Josephine Wong (Apogee, Hong Kong)

Why ethnography can turn fear of change into enthusiasm – Rikke Ulk (Antropologerne, Denmark)

12.45 Conclusions and suggestions for follow-up

Anyone with an interest in engaging with the latest thoughts and views on global design research will find new ideas and great stories in this event. Practitioners, consultants, academics, students, designers, researchers, managers, especially early adopters who are keen to exchange their points of view with other thought leaders in the field, will all benefit by sharpening their thinking with important implications for their practice.